11. Brand Power Essay Contest

 Institute for Brand Leadership

http://www.instituteforbrandleadership.org/

Note: All entries must be submitted via email.

 Is this scholarship right for me?

Anyone in the world may enter! Employers and clients of The Brand Consultancy and their relatives are NOT eligible.

Requirements:

Applicants are required to submit:

·        A 1,500 to 2,500 word essay, answering “Why and under what conditions are people more likely to buy brand names rather than their generic counterparts?”

·        A separate page including the applicant’s name, institutional affiliation, and contact entries.

·        Essays must apply a theory from a particular discipline of field of study.

Note: Entries MUST be submitted via email.